Built by Educators, for Educators
Ruzuku was founded with a simple belief: online learning should be transformational, not transactional. We're a small team helping teachers, coaches, and experts create experiences that genuinely change lives.
Since 2011, we've helped thousands of course creators reach over a million students and earn more than $20 million teaching what they love.
Our Principles
These guide every decision we make — from product features to how we answer support emails.
Great Design Comes from Focus
We don't overwhelm you with choices. We focus on the features you need to deliver an engaging learning experience for your students.
Ridiculously Easy
Technology should get out of the way and allow you to focus on your passion. It should empower, not hinder.
Beyond Information
The most effective learning experiences combine carefully structured content with hands-on learning activities and are supported by an expert Guide.
Conversations
We learn through conversations. Listening helps us understand your goals — and allows us to provide what you need to accomplish those goals.
Abe Crystal, PhD
Co-founder & CEO
When we started Ruzuku, we had a vision: make it ridiculously easy for experts to share their knowledge online. We'd seen too many brilliant teachers frustrated by complicated technology, spending more time fighting their tools than teaching their students.
My background in education research showed me that the best learning doesn't come from information dumps — it comes from carefully designed experiences that combine content, activities, and community. That's what we built Ruzuku to support.
Today, Ruzuku remains true to that founding vision. We're a small, focused team that genuinely cares about every course creator who chooses to build with us. When you email support, you talk to real humans who want to help you succeed.
If you're thinking about creating an online course, I'd encourage you to start simple. Focus on outcomes, not content. And remember: your students are lucky to learn from you.
Go Team Ruzuku!
We're a small, focused team that genuinely cares about helping course creators succeed. Here's our best teaching advice.
Abe Crystal
Co-founder
Best tip for teaching online: "Focus on outcomes rather than content. Easy to say, but hard to do! Many courses wind up providing excessive amounts of content in an attempt to be 'generous.' But the most fundamental principle of course design is that learners care about getting to meaningful outcomes, not slogging through endless content."
Chris Davies
Senior Software Engineer
Best tip for teaching online: "Remove filler content. One excellent paragraph is better than ten rambling pages. Be direct, concise, and clear. A corollary is: don't feel guilty about charging for a short course."
Miriam Crystal
Customer Support Expert
Best tip for teaching online: "Incorporate different forms of media and experiment with how you present content! Visual imagery is a great way to break up text on a page. Videos can often present a message more powerfully than text alone."
Halil Bilir
Senior Software Engineer
Best tip for teaching online: "Communicate with your students! Providing feedback to students in an online course is even more important than in a face-to-face course. Also, collect feedback from your students to keep improving your content."
Arleen Barreiros
Customer Support Expert
Best tip for teaching online: "Let it fly! Perfection is a myth! Give yourself the permission to get your course to 'good enough' and let it out into the world. Often, playing with your course in real time will make for a much stronger, more fulfilling course."
Peter Smiley
Customer Success Specialist
Best tip for teaching online: "Visualize your students as you write! The best teaching always keeps the student in mind as an active part of the process. Decide what specific goal you have for each lesson, and how you will best guide them there."
Dori Zabari
Customer Support Expert
Best tip for teaching online: "Put the blinders on! It's too easy to get overwhelmed by everything we may want to teach. Go one step at a time, and keep it as simple as possible. If it feels simple to us, then it'll be more easily digestible."
Hanna Woodside
Billing Expert
Best tip for teaching online: "Many people will want to take your course simply because YOU are the one teaching it. Let your personality come through in your content, and make yourself available to students just like you would in an in-person classroom."
75,000+
Courses Created
1M+
Students Served
$40M+
Revenue Earned
2,000+
Creators Overjoyed
From Our Founder
The Business of Courses
Everything we've learned helping thousands of course creators build successful online businesses — from course design to marketing to student success.
Get the Book on Amazon"I can't tell you how much I appreciate everything you guys do — from providing an awesome platform to your wonderful support. It's not an overestimation to say you've transformed my life and the lives of thousands of my students!"
Founder, Puro Casting