Growing Your Business

The economics of courses vs. ebooks, coaching, speaking, and memberships — with a real case study showing how one coach scaled from 1:1 to group courses.

Why traditional marketing advice fails course creators, and what actually works to attract the right students.

The 6 most common barriers from our 30 Day Challenge survey — time, audience uncertainty, confidence, content struggles, focus, and overwhelm — with specific solutions and real participant quotes.

A curated collection of the best resources to help you polish your content, improve student results, and transform your teaching.

Behind-the-scenes insights from years of helping course creators launch successfully without the slick guru tactics.

Seven industry experts share their best advice for first-time course creators launching their courses.

Why marketing feels hard and how to make it easier: the guerrilla research method, a contact script for student interviews, and the active listening skill that writes your marketing for you.

Seven industry experts share what they see as the biggest challenges facing course creators—and how to overcome them.

Award-winning author August Turak on creating courses that don't just transfer knowledge—they transform lives.

A step-by-step webinar framework with timing, slides structure, and a 3-email follow-up sequence that converts attendees into students.

A proven 14-section sales page template that sells without feeling sleazy, plus mobile-first design tips and FAQ strategy.

Copy-ready email templates for a complete 4-week launch sequence — from warmup to final-call — with subject lines, timing, and the data behind why email outperforms social media for course sales.

What we learned from 75,000+ courses about the habits, strategies, and mindsets that separate successful creators from the rest.

A system for using in-person and virtual speaking to build your email list and fill your courses, with presentation templates.

How to use your online course as a lead generation engine for coaching and consulting services.

Reframe marketing as service, use the Creating Proof model, and build a multi-channel presence that feels authentic.

How a photography educator built a multi-course catalog by turning student FAQs into profitable courses.

Hard-won insights about focus, quality, education vs. information transfer, intrinsic motivation, and knowing when to delegate.

The pre-launch groundwork that separates successful launches from disappointing ones: audience understanding, compelling story, and value proposition.

A realistic 12-month revenue model with concrete numbers, the 3 distinctions framework, and honest expectations for course creators.

A structured framework for reviewing your past year and planning the next one, with the Intention Triangle and practical quarterly planning steps.

Expert-driven frameworks for overcoming idea overload and staying focused on the one course project that matters most right now.

Six hard-won marketing insights: why there is no secret sauce, passive income is not passive, and learning goals beat revenue goals.