Interview with Andrea Scher
Photographer, Artist & Life Coach
Interview Summary
Photographer, artist, and life coach Andrea Scher encourages course creators to embrace their unique superpowers and bring their authentic selves to their teaching. She shares why "weirdness" is actually your greatest asset.
Your Weirdness Is Your Brand
Andrea offers liberating advice: what makes you different makes you memorable. The quirks you might hide are often your most valuable teaching assets.
Stop trying to fit the mold of what you think a course creator should be. Embrace what makes you unique—that's what will attract the right students.
Your weirdness is your brand. What makes you different makes you memorable. Stop hiding your quirks—they're your most valuable teaching assets.
Authenticity Attracts
Andrea has seen a pattern: the right students find you when you show up as yourself. Trying to appeal to everyone attracts no one.
This is both a marketing truth and a teaching truth. Authentic presence creates the conditions for real learning and lasting connection.
The right students find you when you show up as yourself. Authenticity attracts. Trying to appeal to everyone attracts no one.
Courage Compounds
Andrea shares an encouraging truth for those hesitant to put themselves out there: each brave step makes the next one easier. Courage compounds over time.
You don't need to be fearless to start teaching—you just need enough courage for the first step. Each subsequent step becomes more natural.
Andrea's Action Steps
Andrea recommends these 3 steps to improve your course planning:
Identify your 'weirdness'
What makes you different from other teachers in your field? List 3 quirks or unique perspectives, then find ways to feature them in your teaching.
Take one brave step
What's something you've been hesitant to share or try in your teaching? Take that step this week. Let courage compound.
Stop apologizing for yourself
Review your course content for places where you hedge or apologize for your perspective. Remove those hedges and own your expertise.
About Andrea Scher
Photographer, Artist & Life Coach
Andrea Scher is a photographer, artist, and life coach who helps people cultivate courage and creativity in their personal and professional lives. She teaches from the intersection of art, personal development, and authentic expression.